In July last year, Denmark was the first market to roll out its new Tipico US-powered sportsbook platform. Since then the product has also been gone live in Brazil and Sweden.
William Hill has reported a 31.7% year-on-year decline in revenue for the first half of its financial year, though a £230.7m value added tax (VAT) refund allowed the operator to post a £115.6m net profit for the period.