The deal enables customers in India to bet on racing from RMG’s 34 British racecourses, in addition to all 26 Irish racecourses, through the media group’s partnership with SIS.
RMG manages the broadcast rights to 34 British racecourse shareholders, while SIS holds the rights to Ireland’s racecourses, including the Curragh and Leopardstown, plus Chelmsford City in the UK.
Content will be shown live for pari-mutuel betting and can be accessed and bet on via Betindiaraces.com for mobile and web users.
Harish Ramchandani, steward at the Royal Calcutta Turf Club, said: “The Royal Calcutta Turf Club, one of the oldest race clubs in the world, is delighted to work with Racecourse Media Group in bringing horse racing from British and Irish racecourses onto the online wagering platform Betindiaraces.com via our technology partner Sportswin Software.
“Indian horseracing enthusiasts are appreciative of high-quality international racing for wagering and live viewing, at their fingertips and while on the go. Racing is a very popular sport the world over and we look forward to growing its audience in India.”
Ian Houghton, director of international at RMG, added: “With many of the real highlights of the Flat season taking place in UK and Ireland, it’s a great time to launch, plus it dovetails well with the Indian racing season, which starts again now.
“Initial turnover levels are encouraging, and we are looking forward to working closely with Royal Calcutta Turf Club to help build awareness and understanding of UK and Irish racing.”
RMG and SIS launched the first daily betting service in India in June this year, via an agreement with pari-mutuel and fixed odds wagering company NorthAlley.
The deal allowed British and Irish racing content to be shown live for pari-mutuel betting into local pools via the Hyderabad Race Club’s digital platforms.