The profit will be donated to the Support Ukraine initiative, which provides humanitarian aid to displaced Ukrainians living in the UK as well as their families abroad.
The final donation total will be confirmed on 15 May, following the Eurovision finale.
“We will be pledging 100% of our profits made on the Eurovision market to the brilliant Support Ukraine charity,” William Hill spokesperson, Lee Phelps, said. “If you place a bet on the Eurovision market this weekend, Ukraine will win regardless of if customer bet slips are successful.
“We must not forget the disasters Ukrainians are still battling through, and the continued support Ukrainians require both in their home country and for those who have sought refuge here in the UK.”
A spokesperson from Support Ukraine said that the donation will go towards much-needed supplies and support.
“We are immensely grateful for all the support Ukrainians have received from the UK and British people, and for their grand offer to host Eurovision on behalf of Ukraine,” said the spokesperson.
“The money will help provide necessities to those affected on or near to the front line and de-occupied territories, including medical aid such as medicine and much needed medical evacuation vehicles.”