The Appeal aims to raise €1m (£834,611/$1.8m) for those affected by Russia’s invasion of Ukraine.
The funds will go to raising money and providing medical aid for children’s hospitals in Ukraine, including The Children’s Hospital in Lviv.
The initiative is supported by consultant pediatric neurosurgeon Dr Owase Jeelani, who works at Great Ormond Street Hospital for Children.
He is also the director of Gemini Untwined, a charity that funds the separation of conjoined twins.
The Ukraine Hospitals Appeal has three main objectives: raising funds to support The Children’s Hospital in Lviv; setting up cloud-based communications for Ukrainian medical teams to communicate with UK-based healthcare teams; and providing medical professionals and equipment to hospitals in Ukraine.
Multiple UK partners of the Appeal have donated €250,000 worth of medical equipment to The Children’s Hospital.
“Since the beginning of the war, we are looking for ways to help injured children survive and exploring the opportunities to support Ukrainian doctors and nurses,” said Katerina Biloruska, chairwoman of the Parimatch Foundation. “Lviv and other cities in the west of Ukraine turned into the humanitarian and logistical hubs dedicated to saving lives and welcoming the internally displaced persons.
“We launched this fundraiser, united with medical experts, and received support from our caring partners across the world to save the Ukrainian children and women. We urge everybody in the free civilised world to join our efforts.”
Based in Ukraine, Parimatch has taken a number of steps in response to the war.
At the beginning of the month Parimatch removed its brand from Russia following its invasion of Ukraine. Parimatch had been operating in Russia through the Betring LLC.
At the time of the withdrawal Parimatch announced that it had set aside UAH30m to provide vital resources for those fighting for Ukraine. Parimatch later announced that it had doubled this to UAH60m (£1.5m/€1.8/$2.0m).
Last month, the operator ended its partnership with Russia-based esports team Spirit.