For the 90-day rolling period from 21 March to 16 June, Kindred said 3.3% of gross winnings revenue came from high-risk players, down from 4.3% in the second quarter of 2021 and the same percentage as the opening quarter of the current year.
Kindred also noted that the percentage of customers who displayed improvement in their play following intervention from the operator reached 84.7%, compared to 76.6% last year and 83.1% in Q1 of this year.
During the quarter, Kindred entered into a new collaboration with QuitGamble.com, an online community for people who wants to stop gambling addiction. This partnership will run alongside existing agreements with Gamban and RecoverMe, with further support for players from Kindred’s own set of responsible gambling tools.
Kindred said partnerships with responsible gambling groups and organisations would help continue its push to achieve 0% of revenue from harmful gambling activity.
“Even though the share from high-risk players is flat between the first and second quarter, it is good to see an increase in the improvement effect after interventions which validates our early intervention approach,” Kindred chief executive Henrik Tjärnström said. “However, we still have work to do to further decrease the number towards our ambition of 0% revenue generated from harmful gambling.
”Our focus continues to be on increasing efficiency and speed in detecting and engaging with customers at risk, as we know early intervention is critical in preventing harmful behaviour.
“We believe that in order to achieve the best possible approach to reducing harmful gambling, we need to collaborate with different stakeholders across our industry. For this reason, we are pleased to be promoting QuitGamble.com to provide additional support to those in need.”
QuitGamble.com founder Anders Bergman added: “QuitGamble.com is an online platform for those who want to stop gambling. We support people with gambling problems through our community, video courses, mobile apps, guides and a self-assessment test.
“We are proud of the collaboration with Kindred. It’s a quality assurance, and the collaboration will help us to support more people.”