SportCaller integrates with SG’s OpenMarket aggregator

| By Conor Mulheir
Free-to-play games provider SportCaller announced it will integrate its full portfolio of free-to-play games into Scientific Games’ OpenMarket content aggregation platform, with a view to expanding its reach globally. 

Free-to-play games provider SportCaller announced it will integrate its full portfolio of free-to-play (F2P) games into Scientific Games’ OpenMarket content aggregation platform, with a view to expanding its reach globally.

Having doubled the size of its game portfolio over the past 12 months, SportCaller currently offers nearly 100 games across 36 countries, in 20 languages. SG’s OpenMarket allows a range of suppliers to offer their products to its operator partners across the globe.

SportCaller allows its partners to launch a range of F2P prediction, jackpot and other hyper-casual game formats across several sports, languages and territories via web, Apple's iOS, Google's Play Store, Facebook Instant Games and Twitch extensions.

“Despite some sustained success and consistent growth, you should never rest on your laurels in this industry,” SportCaller managing director Cillian Barry said. “That is why this third-party collaboration with a sportsbook provider as esteemed as Scientific Games made such strategic sense

“Sportsbooks worldwide can now effortlessly expand their portfolio through OpenMarket, with this sports betting content aggregation platform affording easy access to the best products on the market, featuring FTP and other core igaming verticals,” he explained. “Scientific Games remains one of the world’s leading names in digital gaming.

“So, we look forward to growing our global influence and seeing how our localised games perform in diverse territories which, in some cases, break new ground for us.”

Keith O'Loughlin, senior vice president of sportsbook for SG Digital, added that SportCaller was the market leader in the F2P vertical, making it a “logical choice” for OpenMarket.

“They deliver a myriad of free-to-play games for assorted operators, from traditional jackpot and attainable-prize games for retention and responsible play, right through to light-touch quizzes and casual games,” he explained.

“OpenMarket has assembled a plethora of innovative key assets for sportsbook – from data to streaming, scoreboards, CRM and, of course, the free-to-play games led by SportCaller. These assets are already revenue-generating for our operators, so we’re thrilled with the early international reception from our growing global association of betting partners.”

The deal will extend SportCaller’s reach further, following a year of expansion through direct deals with major operators globally.

In February 2019, it announced a deal to support daily fantasy operator FanDuel through the creation of F2P games designed to increase fan engagement around sporting events such as the National Collegiate Athletic Association’s March Madness basketball event, though that was cancelled as a result of novel coronavirus (Covid-19). 

In November last year it then announced a deal with Tote to revamp its Ten to Follow game, one of Tote’s key drivers of fan engagement, by offering free entry into racing-based jackpot games.

This year, it launched a F2P game in partnership with Gamesys' Virgin Bet, offering customers the opportunity to win a £100,000 jackpot each week. The supplier has more recently continued its expansion in the US, through deals with BetMGM, and, in July, it announced its launch into the Colorado igaming market through a deal with Betfred US.

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