Free-to-play games provider SportCaller is to roll out its offering in Colorado after entering into a new partnership with Betfred USA Sports.
Under the agreement, SportCaller will launch a free-to-play series, where players in Colorado can win up to $1,000 worth of Denver Broncos merchandise. Betfred USA Sports last month agreed a partnership with the NFL franchise.
The deal will also permit SportCaller to work with Betfred USA Sports’ partners across the US, including offering its SCore acquisition and retention tools.
“The vast majority of Americans love sports and like the idea of betting, but there are gradations of familiarity and education to be cultivated,” SportCaller’s managing director Cillian Barry said.