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888 launches Sports Illustrated sportsbook in Colorado

| By Robert Fletcher
Online betting and gaming operator 888 has launched of a new sportsbook in the state of Colorado via its partnership with sports magazine Sports Illustrated.
Novig Colorado

SI Sportsbook allows players in Colorado to place pre-event and in-play wagers on a wide range of major sports events including the National Football League, National Basketball Association, Major League Baseball and National Hockey League.

The new sportsbook also features a multi-sport ‘pick ‘em’ game, betting widgets, wagering education tools and intelligent hyperlinking.

The launch was made possible through an agreement between 888 and Authentic Brands Group (ABG), the brand development, marketing and entertainment company that acquired the Sports Illustrated brand in 2019.

Read the full story on iGB North America.

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