BCLC pilots sports bar betting concept for Super Bowl

| By Robert Fletcher
The British Colombia Lottery Corporation (BCLC) is to trial a new sports betting concept at bars, restaurants and a casino for this weekend’s Super Bowl LVI, while the Canadian provincial lottery operator has commenced a launch for a new president and chief executive.

The pilot will see live odds, information about the BCLC’s PlayNow.com sports betting site and promotions, and advice on responsible gambling displayed on digital screens in each of the trial venues.

PlayNow.com customers at participating locations will also receive a $10 free-bet voucher for PlayNow.com, which they can access by scanning a QR code at the venue.

A total of 13 venues will take place in the pilot, including 12 bars across the province and the Chances Kelowna casino.
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