BetBuilder adds NFL and NBA markets

Betgenius and Sportcast have added major US sports leagues for the first time to its BetBuilder pre-match wagering product.

Created by BetGenius and Sportcast, the BetBuilder enhancement has been developed to offer punters greater variety and control to pre-match betting via a new user-friendly interface.

BetBuilder now offers hundreds of same-game multis, with selections driven by the latest trending and popular bets. It also now features a comprehensive set of player stats markets.

BetBuilder now features more than 400 different markets across all major football competitions, the NFL and the NBA, offering millions of same-game possibilities.

Matt Stephenson, global partnerships director at Betgenius, said: “Our enhanced product set built in partnership with Sportcast adds even greater depth and flexibility to the pre-match experience.

“Our first-of-a-kind BetBuilder has delivered extraordinary returns for operators and with the addition of US sports and player props among other new features, we believe there is huge success still to come.”

The original version of BetBuilder was launched by Betgenius and Sportcast in 2017. Bwin and Betsson are among the operators that have integrated the product.

Ryan Coombs, managing director at Sportcast, said: “It is our mission to bring the next generation of user experiences to the industry, player stats markets are a huge part of this picture and we are delighted to offer operators a suite of engaging products that further re-defines the pre-match experience.”

Image: Matt Barber