Exchange BETDAQ has launched a new Streaming API service for its commercial partners in a move it said will help clients reduce their overheads and boost efficiencies.
The service automatically provides instant pricing information across a range of markets, removing the need for customers to pull data manually.
The new system streams a tailored selection of updates on price movements and available volumes, enabling both traders and retail clients to set the service to best suit their own customers.
Sportsbook operators that opt in to the service will also benefit from access to the BETDAQ Commercial API feed for automated risk management and hedging. The platform processes around 18 billion order each year, according to BETDAQ.
Alan Casey, commercial manager at BETDAQ, said: “The launch of Streaming API takes the BETDAQ Commercial API feed to the next level, ensuring further efficiencies as well as a greater reduction in overheads and resource requirements for our sportsbook partners.”
The new service launch comes after BETDAQ recently switched to a permanent 2% commission structure. The company said the move has helped to drive both player and liquidity partner acquisition.
“The successful introduction of 2% commission has been responsible for a marked uplift in trading volumes that has resulted in improved prices and ever-increasing liquidity levels,” Casey said.
“There has never been a better time to become a Commercial API partner.”
BETDAQ was acquired by Ladbrokes in February 2013, going on to become a part of the wider Ladbrokes-Coral Group in November 2017. BETDAQ now operates as part of GVC, after it acquired Ladbrokes-Coral in March this year.
BETDAQ is powered by a betting exchange platform run by Exchange Platform Solutions (EPS). This platform is also utilised by various other sports betting brokerages and websites for sports wagering and risk management.
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