Betfair brings in Leo Burnett creative agency

Betfair has appointed Leo Burnett London as its creative agency of record across international markets.

According to The Drum, the move comes after a competitive review that featured a total of five agencies.

Incumbent agency Lucky Generals opted not to pitch during the in-house review.

Leo Burnett will focus on relaunching the brand with the idea of Betfair being a destination for sports punters, with a multi-channel campaign to go live in the summer.

Stephen Mault, UK and Ireland brand director at Betfair, said: “We went to pitch with a customer-led brief and were really excited by the work Leo Burnett presented.

“We look forward to launching a new Betfair brand proposition in 2018 and bringing it to life across all our key territories.”

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