Under the agreement, BetMGM content will be integrated across SportsGrid’s original, live programming, supported by television and social media advertising.
Content will include BetMGM’s brand, odds and promotions, while SportsGrid will also have access to BetMGM’s trading team and brand ambassadors to create insider content for its network.
“SportsGrid is making big waves in the streaming world, creating a new avenue for fans to consume sports betting content,” BetMGM chief executive Adam Greenblatt said. “This collaboration allows us to further expand BetMGM’s reach to our fans through SportsGrid’s nationwide broadcast network.”
SportsGrid co-founder and president Louis Maione added: “We are proud to deliver real-time BetMGM data and intelligence to millions of sports fans. This relationship with a recognised leader in the industry helps us better super-serve the gaming community and further cements our position as the premier sports gaming and lifestyle network.”
The deal comes after BetMGM earlier this month opened a retail sportsbook at Nationals Park, making it the first sportsbook connected to a Major League Baseball (MLB) stadium.
In December, BetMGM also opened a sportsbook at the MGM National Harbor in Maryland following the launch of legal sports betting in the state.