BetMGM seals Sportradar NBA tracking data deal

BetMGM will use the products to expand its in-play betting markets and its prop and parlay offerings.

Sportradar’s partnership with the NBA gives it access to player tracking data from the start of the 2023-24 season. The new NBA campaign got underway yesterday (24 October). Sportradar also exclusively provides NBA data worldwide and distributes live coverage of the league to sports betting operators globally .

Sportradar chief commercial officer Eduard Blonk said the BetMGM deal will support “the return-on-investment of our partnership with the NBA”.

“We’re pleased our value-add products and services will unlock the potential of NBA optical tracking data for BetMGM,” he said.

The NBA’s agreement with Sportradar was initially announced in 2021. As part of the deal, the league secured an equity stake in the data provider.

Jarrod Schwarz, chief product officer at BetMGM, said BetMGM will use the data provided through the partnership in the coming years.

“Sportradar’s league data has enabled BetMGM to enhance our product offerings since we first partnered with them in 2018,” said Schwarz. “We expect the upcoming NBA season to be outstanding and look forward to leveraging this data for years to come.”

Expansion plans

BetMGM, a joint venture between MGM Resorts International and Entain, first struck a partnership with Sportradar back in 2018. The latest deal will support BetMGM’s expansion after the brand launched in the UK in partnership with LeoVegas in August.

BetMGM also operates in 26 US markets, including Kentucky, where the brand launched retail and online wagering last month.

Additionally, BetMGM launched an updated sports betting app last month to coincide with the start of the NFL season.