Betsson subsidiary rolls out new mobile sportsbook

Betsson's operational subsidiary has launched a new mobile sportsbook across the Betsson, Betsafe and Nordicbet brands.

Built on the proprietary front-end technology framework OBG, the sportsbook offers customers the chance to bet on more sports and live events.

The new service also features more live streams, as well as a new-look interface and faster loading speeds.

Ulrik Bengtsson, chief executive and president of Betsson, said: “This is a major improvement of the mobile sportsbook; the timing of the launch is good as the English Premier League starts this weekend and the customers have already shown that they like the upgrade.

“We expect to see full effect of the new mobile sportsbook in the fourth quarter.”

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