Better Collective has completed the acquisition of French digital company Pull Media.
A developer of digital platforms for betting tips, Better Collective said that the deal represents a “substantial step” in its growing acquisition strategy.
The firm added Pull Media to allow the firm to become a “market leader” in the French market, as well as enhance its presence in the UK, Italy and Germany.
The acquisition includes more than 200 sites, the majority of which are related to sportsbooks.
Jesper Søgaard, founder and chief executive of Better Collective said: “Better Collective is really excited to acquire Pull Media and we see it as a great fit for both companies.
“Pull Media showed some impressive growth in the last few years and now we are looking forward to drive it even further.
“We are certain that with the existing resources and synergies we will be able to effectively grow the whole of Better Collective's network becoming one of the strongest players in the highly competitive affiliate market.”
John Samson, chief executive of Pull Media, added: “Following seven years of steady growth internationally, Pull Media needed to go to the next level.
“With the help of Blueprint Partners we looked for consolidation partners and Better Collective came as the perfect fit for us, notably in terms of working synergies and company cultures.”
Terms of the deal were not disclosed.
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