Dutch Lottery completes SG sportsbook integration
Nederlandse Loterij has completed the integration of Scientific Games’ sports betting technology for its Toto sportsbook product.
The Dutch lottery’s sports betting brand has now gone live with Scientific Games’ OpenSports digital sports betting solution with an agreement that covers the supplier's OpenTrade managed trading services and access to its full pre-match, in-play and risk management services.
The integration completes an expansion of the partnership between the operator and supplier that was first announced in October last year. Nederlandse Loterij becomes the twenty fourth lottery worldwide to deploy Scientific Games’ sports betting solutions.
“Moving onto Scientific Games' sports betting platform was important to us, as we strive to offer our customers the best experience with Nederlandse Loterij and its brands every day,” Nederlandse Loterij chief technology officer Maurice Meijer said.
“We are very content with the smooth go-live process, due to the close cooperation of both of our teams. Since enhancing our offering, we've received strong customer feedback welcoming the new user interface.
“Scientific Games is an important partner for us as we look to grow our customer base.”
Scientific Games has been working with the Nederlandse Loterij for a number of years, providing it with its OpenPlatform player account technology through a deal originally agreed with SG Digital (originally NYX Gaming Group), and instant win games.
It said that in the last eight weeks it has launched six sportbooks across the globe for its partners in regulated markets.
Keith O'Loughlin, senior vice president of sportsbook at SG Digital, said: “Nederlandse Loterij is a valued customer of ours and we're delighted that our sports betting technology will sit at the core of their player experiences. We anticipated the pace of regulatory change across the globe through enhanced software development and hardware deployment at scale and at speed.
“A strategic decision that has become the foundation for our accelerated digital expansion.”
Nederlandse Loterij was formed through the merger of De Loto and the Nederlandse Staatsloterij in 2016, and is overseen by the country’s Ministry of Finance.
It is preparing to compete against private operators when the country’s regulated igaming market opens from 1 July 2021, having struck a platform deal with SG Digital in 2017.