F1 to launch in-play betting data service with Sportradar and ISG
The Formula 1 World Championship motor-racing series is to launch a live in-play betting offering via an agreement with sponsorship and data rights partner Interregional Sports Group (ISG) and Sportradar.
Using exclusive data from F1, Sportradar will initially offer 30 unique markets during qualifying and on each race day, such as race winner, podium places and top 10 finishes.
The offering will be expanded throughout the season with the addition of other bets, including race head-to-heads and pole position head-to-heads.
As part of the agreement, Sportradar will provide its Integrity Services to help protect the sport from potential risks of match-fixing.
The new service, which was first trialled as part of an exclusive partnership, is due to launch ahead of the 2020 season.
“The potential for pre-race and in-race betting is huge and F1 itself is developing in a way that will continue to fuel opportunities for additional markets,” ISG Group joint chief executive Tony Ragan said.
“The potential for the betting markets was perfectly illustrated at the French GP where Sebastian Vettel who, despite a later tyre change, secured the fastest lap in the dying seconds of the race.”
David Lampitt, managing director of sports partnership at Sportradar, added: “F1 remains an untapped market for bookmakers, despite it being one of the richest data driven sports in the world.
“This partnership enables us to roll out enhanced data-driven products, which will provide additional betting opportunities both prior to and during live races, creating the most comprehensive offering available anywhere.”
The new service comes after ISG in March also rolled out a free-to-play betting game as part of its official partnership with F1. The game utilises data collected and distributed by Sportradar, with also having the right to sub-license betting partnership rights to selected gambling brands worldwide.