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Genius Sports broadens EMEA presence with Icelandic football deal

| By Marese O'Hagan
Genius Sports has agreed a long-term data, fan engagement and betting live streaming partnership with the Icelandic Club Association (ÍTF) and the Icelandic Football Association (KSI).

Under the partnership, Genius will manage and commercialise official ÍFT and KSI data and betting livestreams.

Genius will use its free-to-play solutions to create weekly and season-long content, bolstering fan engagement.

This involves the ÍFT selecting elements of customised fantasy football games, including weekly and salary cap modes, and specialised trivia games to understand customer content preferences.

The deal will also allow sportsbooks to access unique ÍFT and KSI content played off-peak between April to October through Genius.

“This partnership with the ÍTF and KSI is an excellent example of the Genius Sports partnership model and the values we provide,” said Jonny Katanchian, head of commercial partnerships at EMEA. “Icelandic football will benefit from our global reach, unique free-to-play and official data capabilities to help expand their sport.

“Sportsbooks will also be provided with the fastest, highest quality data and video content across thousands of events per year during off-peak windows.”

In addition Genius’ integrity services will be deployed to prevent match fixing and betting corruption in Icelandic Football. In this Genius will provide educational workshops to players and coaches.

“We are immensely pleased to have concluded the contracts with Genius Sports, one of the leading players within the field of betting and official data exploitation,” said Stefán Gunnarsson, director of commercial and marketing at KSI.

“We really look forward to the partnership for the upcoming cycle.”

Last month Genius expanded its data, fan engagement and live streaming deals with Betway and Bet365.

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