GiG pens long-term deal with European media group
GiG will provide the undisclosed partner with its igaming and data platform, as well as managed services, to power its new igaming offering under its own licence.
This will be run alongside an integration with a third-party sportsbook.
The agreement is based on a combination of fixed fees and revenue share model, with a minimum contract term of three years, with the media house set to launch its new offering in the first half of 2021.
As such, GiG said further details about the deal are expected to be released in the first quarter of 2021.
“Media group entries into igaming are to be anticipated as online markets expand and locally regulate,” GiG chief executive Richard Brown said. “Leveraging their media data, brands and advertising inventory access as well as direct access to core demographics, presents an attractive proposition.
“GiG is extremely proud to be supporting this market entry and is confident that it will be a successful partnership”