SIS and Codere extend betting partnership

| By Laura Gumbrell
SIS (Sports Information Services) has agreed a deal to extend 24/7 live betting channels to the operator's Argentine customer base.

The deal builds on SIS’ existing long-term partnership with Codere, through which it provides racing content to the operator for Spain and Mexico.

Codere’s Argentine online customers will now also have access to SIS’ live UK and Irish horse racing coverage, as well international meetings in countries such as Canada, Dubai, Germany, Hungary, Mauritius, Mexico, Saudi Arabia, Singapore, Spain and the US. It will also roll out coverage of UK, Irish and North American greyhound racing.

The live racing action contains live streamed pictures, data, on-screen graphics with betting triggers, as well as an extensive range of markets and prices. The profitable short-form content sees Codere show a betting event every three minutes.

In total, SIS will be delivering more than 65,000 live horse and greyhound racing events a year from over 165 racecourses across five continents.

“Having worked closely with Codere, we’re thrilled to be extending our partnership with them and to be delivering our market leading horse and greyhound racing action from around the world to their online customers in Argentina,” SIS digital sales manager Angel Calederón said.

“With an event available to bet on every three minutes, we’re confident that Codere’s customers will engage with the multiple betting opportunities that our 24/7 live betting channels provide, with the product set to drive incremental revenues for the operator.”

Borja Mata, supplier relationship manager at Codere, added that the operator was delighted to extend its existing relationship with SIS.

“With SIS leading the way when it comes to coverage of the world’s best horse and greyhound racing, this is a deal that made perfect sense to us and we’re sure our Argentine customers will enjoy the multiple quick-fire betting opportunities on offer from the 65,000 live events a year now available to them,” he said.

Codere’s online customers in Argentina will also be able to view live races without the need to place a bet prior to the event through SIS’ Watch and Bet model, following the operator launching in the City of Buenos Aires in December.

This news follows SIS launching a new subsidiary in the US to support its expansion plans in the country at the end of last year.

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