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IGT and SuperBook Sports extend into Tennessee

| By Robert Fletcher
International Game Technology (IGT) has extended its partnership with gambling operator SuperBook Sports to facilitate the roll-out of its sports betting technology in Tennessee.
Tennessee February

Under the agreement, the IGT PlaySports platform will power the SuperBook Sports mobile betting app in the state.

Tennessee will mark the fourth state in which IGT and SuperBook Sports have teamed up to deliver sports betting solutions, with IGT PlaySports technology also used to power retail and mobile betting in Colorado, and mobile betting in New Jersey and Arizona.

“Over the last two years, IGT PlaySports has played a strategic role in helping SuperBook Sports engage sports fans across the US and achieve our growth goals,” SuperBook executive vice president Jay Kornegay said.

“We’re excited to bring the SuperBook Sports mobile betting app to Tennessee and to introduce players throughout the state to our signature promotions and highly competitive, localised sports betting offering.”

IGT president of sports betting Joe Asher added: “Given SuperBook Sports’ roots and legacy in Nevada, we’ve had an opportunity to watch the enterprise grow from a single, iconic location in Las Vegas, to a growing multi-state sportsbook operator.

“The IGT PlaySports-powered sportsbook that SuperBook Sports created for Tennessee can scale for any market opportunity and evolve in parallel with player preferences and behaviours.”

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