Kambi to power BetEnt’s launch in newly regulated Dutch market

The Netherlands will formally open its market tomorrow (1 October), with BetEnt one of just 10 operators to have secured licences to go live in the country.

The multi-year deal with Kambi will see BetEnt’s new BetCity.nl-branded online sportsbook operate with Kambi’s sports betting technology.

Kambi will also support BetEnt with compliance and responsible gambling initiatives such as sports integrity in the Netherlands. 

“It is exciting to enter the regulated Dutch market with such a first-class partner who fully supports and has an unrivalled track record in our values of compliance and sports integrity,” BetEnt chief executive Melvin Bostelaar said.

Kambi chief executive Kristian Nylén added: “Kambi is delighted to have been selected as the exclusive online sportsbook provider to BetCity.nl and provide the support for them to launch on day one of the market opening.

“The Netherlands will be extremely competitive but the combination of Kambi’s technology and sports betting know-how with BetEnt’s sports-first strategy leaves the BetCity.nl sportsbook well placed to succeed.”

Tombola, Bet365 and Holland Casino were among the other operators to secure a licence to operate online gambling in the Netherlands, ahead the delayed opening of its market.

The Dutch Remote Gambling Act (KOA) came into effect on 1 April this year, after the date was delayed several times. It was initially supposed to implemented on 1 July 2020, with the market to open six months later.