Ladbrokes Australia extends iSport Genius partnership

Sports data platform provider iSport Genius has signed an extension to its deal with Ladbrokes Australia.

The agreement, which provides Ladbrokes Australia with consumer-facing data product Infohub, will run for an additional two-years, extending the pair’s existing three-year partnership until at least 2021.

iSport Genius' Infohub reportedly contributed to Ladbrokes Australia’s success in the sports-betting market with a net revenue growth in the first half of 2017 of more than 50%.

“We were very keen to sign iSport Genius up for a two-year contract extension,” said Jason Scott, chief executive at Ladbrokes Australia.

“Infohub has proved its worth in the period it has been running and is a central element of our retention proposition and has helped us achieve market-leading growth rates.”

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