Lottery betting operator Lottoland has announced the launch of its first sports betting product through a partnership with Malta-based sportsbook provider Altenar.
Under the deal, Altenar will provide a fully managed sports betting platform to Lottoland. The service is already live in certain markets and will be rolled out on a wider basis throughout 2020.
The launch will allow Lottoland customers to access lottery betting, gaming and sports through the main Lottoland website.
“We are thrilled to be incorporating a sportsbook platform into our product offering for Lottoland players,” Lottoland chief executive Nigel Birrell said. “Our customers are at the heart of what we do, and for that reason we are very pleased to be providing a one stop shop for lottery betting, gaming and sports.
“Having Altenar at the helm of its development means that we can truly focus on customer experience, with competitive pricing, ease of use, market variety and a frictionless user journeys all being incorporated into the design.”
Altenar’s chief executive Stanislav Silin added: “The deal with Lottoland is important to Altenar, and we appreciate the trust placed in our product and company to deliver such an important vertical for Lottoland’s global expansion strategy.
“We are looking forward to a long-term cooperation together, and are going to do our best to ensure our sports betting solution provides the necessary technological edge and flexibility for Lottoland.”