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Louisiana sports betting growth curve flattens in January

| By Robert Fletcher
Players in Louisiana wagered $346.3m (£275.1m/€321.4m) in January, an increase on the same month last year but less than December’s total, ending three months of consecutive growth in the Pelican State.
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The monthly total was 22.7% higher than $282.3m in January 2023. However, it was 8.1% behind December’s record figure of $377.0m. Incidentally, December was the third straight month that Louisiana reported a record handle.

Of all bets placed in January, $317.8m were online and $28.5m at retail sportsbooks.

Looking at revenue for the Louisiana market as a whole, this was 72.1% higher than last year at $38.9m. However, the January total fell 30.3% short of December’s record $38.9 haul.

Online betting generated a total of $317.8m in revenue during the month. Retail’s share hit $28.5m in January.

Tax for the month amounted to $5.7m, with $5.3m coming from online betting and $340,385 in retail.

Louisiana year-to-date handle edges closer to $2.00bn

Looking at the state’s year-to-date performance, handle for the seven months through to the end of January was $1.96bn. Some $1.77bn was wagered with online operators during this period and $185.1m retail sportsbooks.

As for revenue, a total of $233.1m was generated in the same period. This includes $211.1m from online betting and a further $22.0m from retail wagering.

A total of 10 operators run online sportsbooks in Louisiana. These include ESPN Bet, Bet Rovers, BetMGM, Caesars, DraftKings, FanDuel, PointsBet, Betway, Bet365 and ClutchBet.

The latter of these, ClutchBet, is the latest to join the market, going live in Louisiana at the end of January. The BlueBet Holdings-owned brand is now live in three states, also operating in Iowa and Colorado.

Bet365 is another relative newcomer, going live in Louisiana in November last year. Bet365 is active in the Pelican State via a partnership with Boyd Gaming-owned Amelia Belle, a riverboat casino located in Amelia, Louisiana.

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