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New Hampshire sports betting decline continues in January

| By Robert Fletcher
The New Hampshire Lottery reported further declines in the state’s sports betting market in January, with both handle and gross gaming revenue falling year-on-year.
New Hampshire January

Player spending in January amounted to $73.3m (£57.9m/€67.7m). This was 24.6% behind $97.2m in New Hampshire last January and 7.0% lower than $78.8m in December. It was also the second consecutive month of handle decline in the state.

Of this total, $62.7m was spent betting on sports online, while players wagered $10.6m at retail sportsbooks.

Looking to gross gaming revenue, there was mixed news in the state. Revenue was down 20.3% from the record $12.3m in January 2023 but 27.3% ahead of $7.7m in December.

Some $8.9m of all revenue in January came from online betting. A further $951,079 was generated from wagering at retail sportsbooks across New Hampshire.

DraftKings remains the exclusive operator in the state’s online sports betting market. This arrangement has been in place since November 2019 when DraftKings secured the rights.

In terms of tax, this amounted to $4.5m for the month. Online betting accounted for $4.0m of this total, with retail’s share at $427,987.

Year-to-date handle exceeds $450.0m in New Hampshire 

As to how January impact the year-to-date figures in New Hampshire, the state was able to pass one major milestone in terms of handle.

In the seven months through to the end of January, players spent $450.9m on sports betting. This includes $390.8m with DraftKings online and $60.1m at retail facilities.

As for revenue, this reached $47.5m for the same period. Online wagering generated a total of $42.4m and retail betting $5.1m.

Tax from sports betting amounted to $20.9m, with $18.6m coming from online activity and $2.3m retail.

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