New Lottery.com subsidiary pens partnership with Data Sports Group
Under the multi-year agreement, Sports.com will be able to provide sports content from Data Sports Group to digital publishers around the world.
The partnership will mean Sports.com can offer content from major sports events such as the National Football League, National Basketball Association, Major League Baseball, National Hockey League, PGA golf, the Olympic Games and a range of esports contests.
Coverage will include in-game scoring, results, league standings and tables, schedules and team rosters and more. Sports data content will be available for both web and mobile and be available in multiple languages.
“We have a long history and strong expertise in providing lottery results to publishers and content aggregators around the world and look forward to building on this capability as we work on our offering of a ROI-focused sports data solution that fills a void in the marketplace,” Lottery.com chief executive Sohail Quraeshi said.
“Our ability to bundle solutions also puts us in a position to strengthen both the Lottery.com and Sports.com brands.”
Data Sports Group chief executive Sowbhagya Shett added: “Lottery.com has demonstrated to us that they understand the tremendous value of sports results and sports content across the global digital content sector.
“We are excited to provide their extensive list of existing digital media clients around the world with world-class sports data and information, as well as to their potential new clients in the USA and internationally through the Sports.com brand.”
The news comes after Lottery.com yesterday (23 November) confirmed the formation of the new subsidiary, announcing Sports.com in an update to the US Securities and Exchange Commission.
Sports.com was formed on 15 November and initially registered in Texas on 19 November, though Lottery.com said it intends to file additional assumed name registrations under this name in other US and international jurisdictions.
Lottery.com has been through a turbulent time during recent months, with a number of key executives, senior staff and board members having left the business.
Much of the troubles began when, after sacking its president and CFO in July in response to discovering instances of non-compliance with state and federal laws, the business also found that its cash holdings were overstated by $30m.
Further struggles followed when it said it was not able to pay employee wages and admitted in an SEC filing that as of 29 July 2022 it owed $425,000 in outstanding pay.
In an attempt to improve its situation, Lottery.com recently attempted to obtain funding from Woodford Eurasia, a subsidiary of investment firm United International Holdings Netherlands BV.
This investor demanded that four of the five remaining members of the Lottery.com board resign as part of the terms of the loan. This led to two board members quitting in protest after claiming the company deliberately “thwarted” attempts to look into “red flags” raised regarding the new investor.
It was amid this turmoil that Armanino resigned as auditors and was replaced by Yusufali & Associates LLC last month.
This month, Richard Kivel resigned as chairman of the business, saying it had become “impossible” to perform as an independent director as his efforts to turn round the fortunes of the business had been “aggressively obstructed”.
Shortly after this, Matthew McGahan was announced as its new chairman and Quraeshi as chief executive on a full-time basis.
Quraeshi was brought in on an interim basis last month and had also been serving on the board of directors. He will now take on the role permanently.
McGahan joined Lottery.com as an independent director of its board in October.