The research took place over March 2022 and assessed the answers of 215 respondents aged 21-64.
Most of the respondents (83%) were male.
Respondents reported using an average of 3.3 apps to place mobile sports bets. This is more than in New Jersey where an average of 2.8 apps are used.
A total of 23% of respondents stated they used four apps, while 19% used two apps. Using three apps was the third most popular choice, at 18%.
Six percent of respondents reported using six apps, while 4% reported using seven.
Turning to operators, 63% of sports bettors included DraftKings in their lists when asked to name as many real-money online sportsbooks as they could, slightly ahead of FanDuel at 58%.
DraftKings was also named as the favourite sportsbook of 29% of customers, followed closely by FanDuel at 28%.
BetMGM and Caesars were the third and fourth most popular, scoring 12% and 10% of the vote respectively.
Meanwhile, the study revealed that more than eight in ten (81%) of respondents residing in New York City had bet in another state prior to the market’s launch.
The research also found that using a mobile sports betting app in a different state, prior to the market’s launch in New York, meant a higher retention rate for operators.
For example, 79% of respondents marked FanDuel as their favourite app if it was the first app they had used in New York. Contrastingly, 89% of respondents marked it as their favourite app if they had used it outside of New York before the market launch.
This trend was seen across the board. For DraftKings, 72% of respondents cited the operator as their favourite app if it was the first app they had used in New York, while 80% marked it as their favourite app if they had used it previously outside the state. This divergence was also seen for BetMGM and Caesars.