Online registration helps Iowa smash betting revenue record in January
| By Daniel O'Boyle
Online registration helped boost Iowa sports betting revenue to a record $11.3m, up 250.7% year-on-year and 56.0% month-on-month, as the state also easily broke records for handle, tax revenue and online betting figures.
The record revenue came on bets worth $149.5m, also a record, after an 157.8% increase from January 2020 and a 42.7% jump from December 2020’s previous high.
With players able to register for a betting account at home rather than traveling to a land-based casino for the first time, online betting skyrocketed 257.1% year-on-year and 54.7% from December 2020’s record, with $120.8m worth of bets placed online.
These online bets produced $8.4m in revenue, up 513.9% and more than the amount made through online and retail channels combined in any previous month.