Genius Sports agrees multi-year exclusive NFL data partnership
| By Marese O'Hagan
Sports data and content provider Genius Sports (Genius) has announced an exclusive multi-year distribution partnership that sees it become the official betting data source for the National Football League (NFL).
Genius will now distribute the NFL’s play-by-play statistics and Next Gen Stats data internationally, while acting as the official betting data source for global media and sports betting operators.
Genius said the partnership will bolster the NFL’s efforts to address the legalized sports betting market by offering users licensed, real-time NFL content.
Read the full story on iGB North America.