The license allows the group’s Betgenius and Genius Sports Media companies to power the sportsbook and marketing operations of licensed betting operators in the state’s newly legalized online sports wagering market.
“Across the US, states are recognizing the potential of online sports betting. The launch of online sports wagering in Michigan and Virginia is the latest evidence of the significant commercial and regulatory tailwinds propelling our industry,” said Jack Davison, chief commercial officer of Genius Sports.
“As more states build momentum toward legalization, Genius will continue preparing to quickly obtain state licenses so that we can support our sportsbook partners in capturing market share from day one.”
Michigan marks the eleventh state in which the supplier’s products are now live, following its legal launch on January 22.