Players in New York can download the official WynnBet app to their mobile device or place bets via the WynnBet website.
Customers will also have access to Wynn Rewards, the company-wide rewards programme that allows player to exchange points for experiences and benefits at Wynn Resorts properties across the US.
WynnBet secured market access in New York in partnership with the Oneida and St Regis Mohawk compacted tribes, and as part of a Kambi-led consortium also featuring Caesars sportsbook, PointsBet, Resorts World and Rush Street Interactive.
“New York represents a significant population of our Wynn Rewards membership and we are confident in our ability to compete in this market by providing the first-class service and gaming experiences synonymous with the Wynn Resorts brand,” Wynn Interactive president, Ian Williams, said.
New York is the eighth state in which WynnBet has gone live, following launches in Arizona, Colorado, Indiana, Michigan, New Jersey, Tennessee and Virginia. Plans are also in place to go live in both Iowa and Louisiana in the near future.
WynnBet is also the seventh licensed operator to launch in New York since the state’s market opened on 8 January. Caesars sportsbook, FanDuel, DraftKings and Rush Street Interactive all began operations on opening day, while BetMGM went live on 17 January, with PointsBet following on 25 January.
The most recent set of figures published by the New York State Gaming Commission showed consumers wagered a record-breaking $1.63bn on online sports betting during the first 23 days of legal wagering in the state.