Playtech to power SAS’s new sportsbook in Portugal
Playtech has scored a major win in Portugal after securing the contract to power the country’s leading online operator, Sociedade de Apostas Sociais (SAS).
The technology and services giant will supply its IMS player management platform and new sportsbook offering to the operator, which is part-owned by Santa Casa da Misericórdia de Lisboa.
The new SAS sportsbook, powered by Playtech BGT Sports (PBS), is planned to go live shortly. It will deploy Playtech’s online and mobile sports betting platform supported by data feeds and risk and operational management services including retention, business intelligence and CRM.
Shimon Akad, chief operating officer of Playtech, said: “New and emerging regulated markets are a key part of our growth strategy. Portugal is a significant territory in that growth plan, therefore we are delighted to have agreed terms with SAS and to be integrating two core elements of the Playtech offering beginning with IMS and sportsbook.
“This market has great potential and we’re excited to be at the forefront of gaming innovation and growth in Portugal.”
SAS is one of the first operators to launch such a wide range of online products following the country regulating gaming and betting 18 months ago.
Dr Armin Sageder, chief executive of PBS, said: “This is a great milestone for PBS and shows the capabilities we have within Playtech as a powerful partner. We are dedicated to delivering and passionate about exceeding our partners’ expectations.”
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