PointsBet launches international racing channel with BetMakers

Australian sportsbook operator PointsBet has bolstered its horse racing betting services by launching a customised racing channel in partnership with online wagering solutions provider BetMakers.

BetMakers’ racing channel will feature customised pricing technology, data display overlays and live streams, with PointsBet customers able to watch more than 2,000 races every week on the operator’s website and mobile app.

The channel, which has been fully integrated with PointsBet's online platform and digital apps, currently streams live coverage of races from the UK, US, Ireland, Mexico and Canada.

PointsBet will make the new service available to its customers in Australia.

“We are always looking for ways to improve the offering to our clients and now our punters are able to watch and wager on a vast array of international racing events directly from our website and app,” PointsBet’s chief executive Sam Swanell said.

Todd Buckingham, chief executive of, BetMakers, added: “PointsBet have built in the customised solution very quickly which is testament to their tech team and how quickly they can get a product to market.”

“BetMakers works with rights-holders from around the world to deliver racing content to their contracted operators. Commercially, BetMakers is remunerated by the rights-holders, while the operator has a commercial agreement with rights-holders. It's easy to understand how this is winning solution for all parties involved.”

The deal comes after PointsBet last month revealed a statutory loss after income tax of $41.9m (£3.5m/€38.0m) for its financial year ended June 30, 2019, mainly as a result of expansion costs in the US.

PointsBet did not clarify whether the BetMakers racing channel would be made available to its customers in the US in the future.