Home > Sports betting > PointsBet partners NBA’s Detroit Pistons ahead of Michigan launch

PointsBet partners NBA’s Detroit Pistons ahead of Michigan launch

| By Robert Fletcher
Sportsbook operator PointsBet has entered into a new partnership with National Basketball Association (NBA) franchise the Detroit Pistons, ahead of its launch in the team’s home state of Michigan.
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PointsBet will become an official sports betting partner of the Pistons and have access to official team marks and logos, as well as sponsorship opportunities and brand visibility across digital and social assets.

This will include in-game, broadcast-visible digital signage opportunities, in addition to branding across Pistons.com, the team’s mobile app and social media channels.

Three-time NBA All-Star and former Pistons player Rip Hamilton will also serve as a brand ambassador for PointsBet, acting as the face of the operator for its Detroit and Michigan-based sports betting products.

PointsBet last month became one of 15 operators to secure a provisional license to launch online sports betting in Michigan, ahead of the state opening its legal internet sports wagering market.

Read the full story on iGB North America.

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