Sports broadcaster iGameMedia and THEO – which has developed High Efficiency Streaming Protocol (HESP) – will deliver ultra-low latency sports streaming to the sportsbook market as standard, phasing out HTTP Live Streaming (HLS). The two have combined with rights agency partner Infront Bettor and will deliver the service through the iGame One Platform from May 2023.
The platform is a single API that is integrated with all leading sports rights holders which maps multiple vendor event IDs into one singular ID in One integration. The service will be delivered with a fixed latency of two seconds from source – compared to the 7-8 seconds that is standard from HLS – aligning the data and the video for an enhanced user experience.
A Bet365 spokesperson said: “We’re thrilled that in collaboration with our partners at iGameMedia, we can continue to provide the best in-play customer experience on our industry-leading product.”
Mike Cobain, iGameMedia’s chief executive, said: “We are absolutely delighted to have partnered with THEO Technologies, whose HESP protocol is in our view, the only viable solution to ultra-low latency at the required scale and at the required cost acceptable to the industry.
“Given the extensive levels of control that we have, along with the work that we have done together with the incredible THEO team, we are now ready along with Infront and Bet365 to go live with the first viable B2C solution for the industry.”