Edmond Ghulyan, Digitain’s head of sportsbook development, said: “This is an exciting deal for us – Pin-Up is fantastic new partner with two sportsbooks, one for Russian customers and the other has an international focus, and combined has over 100,000 active customers.”
“Digitain looks forward to developing a very long and beneficial partnership.”
Chief operating officer of Pin-Up, Vladimir Gorev, added: “We’re delighted to partner with Digitain and feel sure that integrating their fully featured sports betting offering will be warmly welcomed by all our customers”.
The environment for online gambling in Russia has been liberalising in recent years, moving from a system of regulation allowing only for land-based casinos to one which allows online bookmakers to legally offer their products.
The introduction of interactive betting legislation in 2014 established a legal basis for online bookmaking. The legal status of the interactive bet was confirmed in 2019, and the system is now fully operational.