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Stats Perform adds West Indies data to its cricket service

| By Richard Mulligan
Stats Perform has bolstered its cricket service through the addition of official international and domestic data and live streams from Cricket West Indies (CWI) in an exclusive deal.

The agreement covers live streams, live data and news video for all CWI home international fixtures across all formats (involving the men’s, women’s and ‘A’ team), including high profile upcoming tours by Australia and Pakistan, as well as CWI’s domestic competitions.

The CWI official website, apps and social media channels will also be upgraded to provide comprehensive coverage of live scores and statistics for every player and team, across all their fixtures.

The deal follows similar agreements with cricketing governing bodies in Australia, England, New Zealand, South Africa and the International Cricket Council (ICC) offered through Stats Perform’s Opta and RunningBall brands.

Stats Perform said the addition of exclusive live video of CWI games to Stats Perform’s live streaming platform, which supplies live game streams to licensed sportsbooks will further enhance in-play cricket betting.

“We are thrilled to have been selected to help CWI enrich and inform coverage of its competitions, as well as drive more entertaining fantasy and betting experiences,” said Chris Catling, Stats Perform’s senior vice president of rights and business development.

Dominic Warne, commercial director for CWI said: “Partnering with Stats Perform creates a valuable new channel to increase the audience for and distribution of West Indies and regional tournament content allowing us to further connect with fans and partners in the Caribbean and overseas.

“This partnership also delivers a new revenue stream for CWI with distribution of content and data into sportsbooks, fantasy providers, global media and broadcasters. Stats Perform should be an excellent partner for CWI, considering their understanding of fans and the sports ecosystem, and the additional reach and data benefits that this partnership provides.”

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