Rush Street Interactive has become the first US-based company to launch a regulated online sportsbook in South America.
The Chicago-headquartered firm is now live under its Rush brand in Colombia, the first country in the continent to legalise and regulate internet gambling nationwide.
Rush Street said Colombia is an appealing online gaming market because of favourable tax rates and a robust regulatory framework.
“RSI is thrilled to be the first U.S.-based operator to enter the regulated Colombian online gaming market where there are over 48 million people, a significant existing land-based casino market, and a player base that likes to gamble,” said Richard Schwartz, president and co-founder of Rush Street Interactive.
“Betting and sports are cultural passions in Colombia so we’re excited to combine those with our mission to provide players with compelling and trusted online gambling experiences.”
Rush Street officials believe that the insight gained from operating a regulated sports book in South America will further position the company for the future of online sports betting should it be legalised in other South American markets.
“We’re going to bring a lot of the functionality, excitement, and innovation, that has worked really well for us in New Jersey, to the Colombian market for the first time,” said Schwartz.
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