Sportsbook technology provider SBTech has entered the South African market though a new partnership with local operator Bet.co.za.
The supplier will roll out its sportsbook and igaming platform for its new partner, supported by a tailored trading and risk management strategy for the South African market.
Bet.co.za's updated offering will also include a 'lucky numbers' game and an integration with BetGames.TV that will allow players to bet on live dealer games and live lottery draws.
“We are thrilled to enter another major regulated market with Bet.co.za, one of South Africa’s premium gaming operators,” SBTech chief development officer Andrew Cochrane said.
“A significant amount of collaborative work has taken place behind the scenes ahead of this migration and going live with Bet.co.za marks a key milestone in this ongoing partnership.”
Bet.co.za chief executive Scott Canny described the operator’s local marketing expertise and SBTech’s product as a “perfect match” for the market.
“SBTech is renowned for its cutting-edge technology and by migrating to its platform we will be able to offer our customers an enhanced, elevated and fully customised experience unlike anything else available in the South African market,” Canny explained.