SIS and Sportsbet take UK and Irish greyhounds content to Australia

| By Richard Mulligan
SIS (Sports Information Services) is to take its portfolio of UK and Irish greyhound content to Australia through an expansion of its partnership with Flutter Group-owned Sportsbet.

Under the terms of the deal, SIS’s leading UK and Irish greyhound racing will also be shown on Tabcorp’s (TAB) SKY Racing network in the TAB app, in venues and homes throughout Australia. The operator’s new greyhound offering will consist of up to 53 meetings per week from British tracks as well as Irish action from seven locations.

SIS said the agreement – which comes soon after a deal delivering UK and Irish horse racing content from SIS and Racecourse Media Group (RMG) to Sportsbet – will further extend the reach of greyhound racing to even more bettors internationally than ever before.

Helen Ridley, head of group account management at SIS, said: “Delivering our industry-leading portfolio of UK and Irish greyhound action to Sportsbet is the perfect way to follow up on our recent horse racing deal with the leading Australian operator.

“Sportsbet have significantly boosted their racing offering by adding our first-class greyhound racing, which continues to deliver strong revenues for bookmakers across the globe. We are delighted to have extended our partnership with Sportsbet and look forward to working with them.”

Paul Bittar, general manager for sports partnerships at Sportsbet, said: “We are continually looking at expanding our international racing offering, so are thrilled to partner with SIS and deliver quality UK and Irish greyhounds. With SIS’s experience in the distribution of top-quality live pictures and data of these greyhound meetings, we are in a strong position to deliver exciting new betting experiences for our customers and increase engagement levels.”

The horse racing deal signed last November between SIS, RMG and Sportsbet allows the latter to broadcast and take bets on British and Irish racing.

The deal will also see thoroughbred racing – which is already shown on Tabcorp’s Sky Racing network in the TAB app, in venues and homes – streamed on Sportsbet’s digital platforms.

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