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SIS extends with Greyhound Racing Ireland

| By Robert Fletcher
Multi-channel live betting services supplier Sports Information Services (SIS) has signed a five-year extension to its partnership with Greyhound Racing Ireland (GRI).

Under the deal, SIS’s customers around the world will continue to have weekly access to competitive greyhound racing from tracks throughout Ireland.

GRI’s tracks will feature more than 400 times a year across SIS’s services during the course of the extended deal.

SIS will distribute coverage across its retail and online services, including the 24/7 Live Betting Channels end-to-end solution that provides operators with short-form content throughout the day, with a betting event every three minutes.

“The SIS product has become a key part of our racing activity and is an important element for many involved in the greyhound community,” GRI chief executive Gerard Dollard said.

“It is our intention to continue to work with SIS to maximise any further opportunities that may arise during the course of the agreement.”

SIS commercial director Paul Witten added: “We’re thrilled to be extending our partnership with GRI and to be distributing live pictures and data from a wide range of first-class Irish greyhound tracks over the next five years.

“We have enjoyed a very close working relationship together up to now and this new agreement will enable us to continue to promote Irish greyhound racing to our customers, while also offering them a greater number of new betting opportunities in the process.”

The extension comes after SIS this week announced that it is to take its portfolio of UK and Irish greyhound content to Australia through an expansion of its partnership with Flutter Group-owned Sportsbet.

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