Sportradar acquires MOCAP Analytics

Sportradar US has completed the acquisition of MOCAP Analytics, a company that specialises in analysing player-tracking and related data.

In a statement, Sportradar said that deal will combine its expertise in sports data with MOCAP’s knowledge of and experience in AI-powered data storytelling.

Sportradar said it will work with MOCAP to pursue new opportunities to develop player-tracking data products to engage fans of major sports leagues, such as North America’s NBA basketball competition and the NFL American football league.

Carsten Koerl, founder and chief executive of Sportradar, said: “MOCAP Analytics has developed premiere AI-powered data storytelling software and algorithms for fan engagement and they have been creating rich NBA and NFL content for years.

“By combining their software and algorithms with our data and partnerships, our clients will be able to deliver snackable, visual and original content across all platforms and channels worldwide.”

Arian Forouhar, co-founder and chief executive of MOCAP, added: “Sports storytelling is an area where machines and humans can work together to enrich the fan experience and stir conversation.

“We now have a unique position in the marketplace by combining unfettered access to player-tracking data, established partnerships spanning broad distribution channels, and powerful data storytelling capabilities.

“Teaming up with the global leader in this space allows us to stay on the cutting edge of sports and technology and to extend the reach of our data storytelling around the world.”

Related article: Fortuna Esports links up with Sportradar