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Sportradar: Alpha Odds delivered 10% average profit increase in 2023

| By Robert Fletcher
Sportradar has said its Alpha Odds automated odds recalculation tool delivered an average profit increase of 10% for clients during 2023 compared to its conventional odds product.
Sportradar Alpha Odds

Alpha Odds from Sportradar allows operators to generate bespoke betting prices in line with their risk exposure and liabilities. Launched in 2022, Alpha Odds is currently used by more than 60 operators around the world.

The tool uses Sportradar’s artificial intelligence capabilities to predict the probability of an event taking place. This, Sportradar said, allows operators to manage their risk more. 

“Since Alpha Odds’ introduction to the market in late 2022, Sportradar has transformed trading betting markets,” Sportradar’s senior vice-president of managed trading services, Darren Small, said.

In related news, the financial reconciliation aspect of Alpha Odds was independently certified by auditors PwC. The solution achieved the International Standard in Assurance Engagement (ISAE) 3402 Type 1 for matching and client invoicing calculation systems. 

“The independent ISAE certification validates the performance of Alpha Odds. It provides confidence to clients that the associated financial aspects of the solution are transparent and accurate,” Small said.

New organisational structure for Sportradar

The update comes amid major change at Sportradar. A new leadership structure is now in place as part of a wider initiative to streamline its global organisational structure. Revealed last week, the new structure consists of six business functions across the Sportradar business.

Warren Murphy switches from chief product officer to chief delivery and operations officer, leading product delivery and operations. Nick Maywald, formerly chief content officer, becomes chief growth and innovation officer with responsibility for growth and innovation. 

Elsewhere, chief commercial officer Eduard Blonk will lead the commercial function and Lynn McCreary, chief administrative officer, chief legal officer and corporate secretary, will oversee legal, risk and administrative services.

Severine Riviere-Gerstner will head up the people sector as chief people officer and chief financial officer Gerard Griffin the finance function. Griffin, however, will leave the group in May for personal reasons, while Ulrich Harmuth is also stepping down as chief strategy officer.

Carsten Koerl, CEO of Sportradar, said the new structure better positions the group for future growth.

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