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Sports Interaction secures Ontario licence after Entain acquisition

| By Robert Fletcher
Canadian online sports betting brand Sports Interaction has become the latest operator to secure an internet gaming licence from the Alcohol and Gaming Commission of Ontario (AGCO).

The new licence will enable the operator to roll out its Sportsinteraction.com site and offer sports wagering to consumers across the province.

Sports Interaction joins a host of other brands to have secured licences in Ontario, which opened its legal online gambling market in April this year. Prior to the market opening, Sports Interaction had been a major brand in the Ontario grey market.

Bally’sPokerStarsSkillOnNet and BetVictor are among the latest licensees, while operators such as theScore, PointsBet and Bet365 were approved before the market opened.

Earlier this year, Entain acquired Avid Gaming, the business behind Sports Interaction, from Middlebrook Investments Limited in a CAD$300m deal.

Avid Gaming leases Sports Interaction exclusively to the Mohawk Council of Kahnawà:ke and the Mohawk Online socioeconomic initiative. Sports Interaction operates in Canada through Mohawk Online, with offices in Kahnawà:ke and Ireland, and a headquarters in Jersey.

Entain was already active in Canada through its Bwin and Party brands in the market.

Avid Gaming applied for an Ontario license prior to the acquisition.

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