UFC partners with crypto operator Stake.com in Asia and LatAm-facing deal

Stake’s union with the mixed martial arts brand will introduce a broader betting experience to consumers in Latin America (excluding Brazil) and Asia, which will include exclusive promotions and greater social functionality.

“We’re thrilled to partner with an exciting and emerging platform like Stake.com to offer exclusive digital and social content to our fans, as well as an innovative gaming experience,” UFC vice president of global partnerships Nick Smith said. “UFC prides itself on being innovators and Stake.com is a unique way for fans to experience the action and excitement of UFC.”

Stake’s public relationships manager Milan Jovancevic added: “All of us at Stake are massive UFC enthusiasts. We’re excited to partner with such a dominant brand to deliver a one-of-a-kind betting experience and accelerate our global expansion. We could not be more thrilled with all the unique possibilities this partnership unlocks for both Stake players and UFC fans.”

This agreement represents the latest step in UFC’s foray into the world of sports betting. DraftKings was last week named as the company’s first sportsbook and daily fantasy partner.