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EveryMatrix invests in igaming studio Lady Luck Games

| By Robert Fletcher
Online gambling solutions provider EveryMatrix has invested in LL Lucky Games AB (Lady Luck Games) ahead of the Sweden-based gaming studio launching on the Nasdaq First North Growth Market next month.

EveryMatrix did not disclose any financial details of the agreement, but it did state Lady Luck Games would gain access to its RGS Matrix remote gaming server in order to develop and distribute its games to the wider industry.

RGS Matrix will allow Lady Luck Games to manage its compliance efforts and provide entry into new, regulated markets, with the studio already licensed in 13 jurisdictions. 

Founded in 2019, Lady Luck Games is focused on developing games for the online casino sector. The studio is scheduled to list on the Nasdaq First North Growth Market on 23 June.

“EveryMatrix is the perfect partner for us to grow our development and distribution; I am positive that this collaboration will bring many wins for all involved parties,” Lady Luck Games chief executive and co-founder Mads Jørgensen said.

EveryMatrix chief executive Ebbe Groes, who will join the Lady Luck Games board as part of the investment agreement, added: “In Lady Luck Games, we see the next generation casino games being launched today. The studio has all the prerequisites of becoming a leading player in the casino space. 

“Their highly experienced team paired with our RGS Matrix stellar technology is a lucky combination that I am sure will prove to be highly successful and lead a rapid expansion.”

Groes also noted that the investment would support EveryMatrix’s own growth plans in the US, with the provider having last month secured ‘Completed Application’ status from the New Jersey Division of Gaming Enforcement.

‘Completed Application’ ensures that EveryMatrix has provided all required application information on its business and key officials, in line with the state’s law and igaming regulations. However, under the process to receive a transactional waiver to go live, its integrations with its operator clients still need to be given the green light.

“The boost of games coming from porting the entire Lady Luck Games portfolio to our RGS Matrix is extra welcomed as we get it certified for the growing US market where we already see a great interest from operators in novel content,” Groes said.

In March, EveryMatrix also secured approval from the Great Britain Gambling Commission to extend its licence to cover its Spearhead Studios subsidiary’s casino host activities. The permit allows EveryMatrix to cater game content for online casinos operating in the British market, via Spearhead.

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