The black-tie awards ceremony will be held at the Troxy, a music venue in East London. The event will also include a three-course dinner and an after party.
“The iGB Affiliate Awards are back bigger and better than ever before and will take place in a stunning Art Deco venue and with a new judging process,” Naomi Barton, portfolio director responsible for the iGB brand, said. “The enhancements to the evening, which is recognised as being one of the key social and networking events in the igaming affiliate calendar, have been undertaken in conjunction with the affiliate community and are designed to deliver an amazing experience and high-profile celebration of the personalities and brands that make the sector so special.
“Not only will the iGB Affiliate Awards serve as a celebration of everything that’s positive about the business but it will also mark a highly symbolic return of in-person events after a two-year absence.”
In total, awards will be handed out in 14 categories. The categories are Affiliate Employer of the Year; Best Affiliate Manager; Best Affiliate Programme; Best Bingo Affiliate; Best Casino Affiliate; Best Sports Betting Affiliate; Best Tech Affiliate; Best Tech: Affiliate Programme; Best Digital Agency; Innovation Award; Marketing Campaign of the Year; Best Newcomer; Rising Star; and Game of the Year.
While most award winners will be selected by an expert panel, Game of the Year will be a public vote.
“The awards categories cover all aspects of the business including innovation, creativity, integrity and talent,” Barton said. “I am hugely grateful to our illustrious judging panel which reads like a ‘who’s who’ of the industry as well as our iGB Affiliate Awards sponsors which number brands including Chilli Partners (our headline sponsor), Safe Affiliate Programs (photobooth and VIP table sponsor) as well as Bet365 Partners, ComeOn! Connect, Partners.io, William Hill and Leadstar Media, all of whom are VIP Table sponsors.”
The announcement comes soon after event organiser Clarion Gaming announced that iGB Affiliate London 2022 has received registrations from industry professionals based in 76 countries, making the show “the most international and diverse edition of the event on record”. Barton said that all the signs point to the 2022 show being a resounding success.
“All of the metrics are pointing towards a successful exhibition with registrations received from industry professionals based in a total of 76 countries making it one of the most international gambling industry events in the world, ranking alongside sister events ICE London and iGB Live!,” she said. “The volume of registrations is tracking well ahead of 2020 with 73% classifying themselves as C-Level decision-makers, and nearly a third (28.7%) set to attend iGB Affiliate London for the first time.”