The $250m deal allows Churchill Downs to realise significant and immediate synergies, the operator explained.
Its tracks in Virginia, Colonial Downs and Rosie’s Gaming Emporium, already house Exacta historical racing machines. This means it takes charge of the full value chain.
More historical horse racing machines (HHRMs) will be rolled out across its other properties.
Churchill Downs flexes B2B muscle through acquisition
Exacta will fold into CDI’s B2B subsidiary TwinSpires, providing content to its current third-party clients in Kentucky, Wyoming and New Hampshire.
This arm, formerly CDI’s operating business repurposed as a B2B proposition, already powers DraftKings’ horse racing app DK Horse.